As the market grew, so did the need for creative and thoughtful design on every scale of the market. From the details like custom mugs and plates to the market-wide thematic decoration to support seasons, holidays, festivals and other celebrations used to attract visitors to the market through new cultural programs—design was considered at every level of the market experience.

Apart from planning the seasonal decoration, design consultancy was provided to individual brands existing within the market such as Pilsner Urquell & Vinohradský Pivovar, and other partnered brands such as Veuve Clicquot.